Good at what you do. Hard to find online.
We fix the gap between how good your business actually is and how it shows up online. Websites, apps, and AI tools — built fast, built properly, built for the business you're running now.
Live
Real work in production
Fast
Most sites live in 2 weeks
MEL
Melbourne-based
AI-first
Claude built in
Claude wired in from
day one — not bolted on.
Fast
no agency delays
The right tool for where you're at.
Every service delivered personally.
No handoffs. No junior devs.
Lead offer · AI for small business
Get 15+ hours a week back — starting at $500.
I audit your admin, build one working automation live in your business this week, and you approve every output before anything goes out. If it doesn't save you real hours, you don't pay.
AI Features & Integrations
Automate the work that's eating your week — without hiring someone to do it.
From $6,000
Claude for Small Business
Get 15 hours a week back. Claude handles the admin, you approve before anything goes out.
From $3,500
Custom Website Design
Stop losing leads to a competitor with a worse product but a better site.
From $4,500
Landing Pages
One page. One job. Run your ad spend into something that actually converts.
From $1,500
Mobile App Development
An app your customers actually use — on both platforms, from one codebase.
From $15,000
Brand & UI Design
Look like the business you're building toward, not the one you started as.
From $2,500
SEO & Performance
Show up when someone in your suburb searches for what you do.
From $2,000
Maintenance & Care Plans
Set and forget. We keep it running so you don't have to think about it.
From $149/mo
Claude Code Automation
Ship faster without growing the team. AI in your dev pipeline, properly wired.
From $750
Product Videos
Content that looks like you hired a video team — without hiring a video team.
From $750
Simple process. No BS.
Discovery Call
30 minutes. We learn your business and what success looks like.
Design & Build
You see the design before a line of code is written. We ship fast.
Launch & Grow
Go live with confidence. We handle the launch and stay close.
Your industry. Done properly.
Click any demo to explore a full
live landing page.
Real work. Live in production.
Mobile AppFrittu — Meals That Fit You
AI-powered meal planner for iOS and Android. Scan your fridge, get a personalised recipe matched to your nutrition goals, dietary needs, and allergens.
Landing PageFrittu — App Landing Page
Marketing and conversion site for a Melbourne-made AI food app. Built to drive App Store installs with feature storytelling and social proof.
Portfolio & Lead GenOrpu Art House
Fashion illustration portfolio and course lead-gen site for illustrator Poojitha. Built around her work — the art does the talking, the site captures the interest.
Author SiteKepler Vel
Author site and book sales funnel for a debut novelist. Drives Amazon purchases through lifestyle photography and reviews that establish literary credibility.
You deal with me. Not an account manager.
I've run businesses — 4 Shopify stores, a live app in the App Store & Google Play, and real customer websites built around what each client actually needed. I know what a bad web investment costs because I've made them. When you work with me, you get someone who builds it, owns it, and answers when something's wrong.
Same city
Melbourne-based. I can be at your office if that's what it takes.
AI that's actually useful
Claude built in from day one — not a chatbot bolted on as an afterthought.
I've run the business
4 Shopify stores, a live app, real clients. I know what the P&L looks like.
No handoffs
One person across the whole build. No version of the brief getting lost.
Arjun Battala
Founder & Developer
Melbourne, AU
Answers before you ask.
Still have questions? Just ask.
30 minutes. No pitch deck.
Tell me what's not working. I'll tell you honestly whether I can fix it — and what it costs.
Prefer to write?
Send a message and we'll get back to you within 24 hours.